Around 27% of British Adults Open to Adding Cryptocurrency to Retirement Plans, Aviva Survey Finds

HKAN | Aug 27

A recent survey conducted by Aviva, one of the UK’s leading insurance and pension providers, has revealed that around 27% of British adults would consider adding cryptocurrency to their retirement portfolios. The findings underscore the growing role of digital assets such as Bitcoin and Ethereum in long-term wealth planning.

According to the survey, younger demographics are the most open to including crypto in their pensions. Nearly 45% of respondents aged 25–34 said they would consider cryptocurrency as part of their retirement savings strategy, while only 11% of those over 55 shared the same sentiment.

The report suggests that growing familiarity with blockchain technology and the mainstream presence of digital assets are contributing factors. Additionally, the rise of crypto exchange-traded products and more favorable regulatory frameworks in Europe and beyond have made the idea of holding Bitcoin or Ethereum in pension funds less far-fetched.

Aviva’s spokesperson noted that while cryptocurrency remains a highly volatile asset class, interest in diversification and inflation hedging has made digital assets increasingly attractive to investors planning for the long term.

“This survey highlights a generational shift in how people think about retirement savings. Cryptocurrencies are no longer dismissed outright—they’re being considered alongside traditional investments like equities and bonds,” the report stated.

Still, financial experts caution that crypto should only make up a small percentage of retirement portfolios, given its market volatility and regulatory uncertainties.

The survey results align with a broader trend of institutional adoption and reflect how digital assets are steadily moving from speculative trading into mainstream financial planning.

As more products like Bitcoin ETFs and regulated crypto funds enter the market, the likelihood of crypto becoming a standard component of retirement planning in the UK appears to be rising.