Michael Saylor Urges Apple to Buy Bitcoin: “It’s the Ultimate Strategic Move”

HKAN | June 10

Bitcoin bull and MicroStrategy Executive Chairman Michael Saylor is once again making headlines  this time with a bold message for tech giant Apple Inc.: “It’s time to buy Bitcoin.”

In a recent interview with CNBC, Saylor said that Apple has a historic opportunity to lead the next financial revolution by adding Bitcoin to its balance sheet. He argues that doing so would not only diversify Apple’s treasury assets but also position the company as a tech pioneer in digital currency adoption.

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Why Apple?

With over $150 billion in cash reserves, Apple holds one of the largest corporate treasuries in the world. According to Saylor, even a small Bitcoin allocation — say 1% to 5% — could make waves across the global financial markets.

“If Apple adds Bitcoin, it legitimizes BTC as a reserve asset,” Saylor said.
“It would set off a chain reaction among Fortune 500 companies.”

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Saylor’s Vision: A Corporate Bitcoin Standard

Saylor has long advocated for Bitcoin as “digital gold” and a superior treasury asset compared to cash or bonds. His company, MicroStrategy, holds over 210,000 BTC, making it the largest corporate Bitcoin holder globally.

His latest comments come amid growing conversations about institutional adoption and the long-term role of decentralized assets in global finance.

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The Apple-Bitcoin Connection

While Apple hasn’t made any public moves toward Bitcoin yet, it has shown growing interest in blockchain and digital identity tech. Earlier this year, rumors circulated about Apple exploring Bitcoin integration into Apple Pay, though no official announcements followed.

Crypto investors now see Saylor’s remarks as a call to action, not just for Apple, but for other major tech companies holding large amounts of cash.

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Market Impact & Community Response

Following the interview, Bitcoin briefly jumped above $109k, fueled by speculation that Apple might respond or that other firms may follow Saylor’s example. Social media lit up with hashtags like #AppleBuyBitcoin and #BitcoinStandard.

Crypto analyst Tina Brooks commented:

“Michael Saylor has become the voice of corporate Bitcoin strategy. If Apple listens, it could change the financial world.”

 

Michael Saylor believes Apple is uniquely positioned to take Bitcoin mainstream. Whether Apple makes the move or not, his statement once again puts the spotlight on Bitcoin as a strategic asset  not just a speculative one.